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Research papers

The potential for multi-country media research

Mediamark Research Inc. has for almost 11 years operated in the United States a multimedia and marketing survey based on personal interviews. This service is the primary source for magazine readership estimates in the U.S., and an important secondary...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Timothy Joyce
June 15, 1990
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Citation

Joyce, T. (1990a, June 15). The potential for multi-country media research. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-potential-for-multi-country-media-research